Affiliate Marketing AdventuresLife in the Fast Lane

Tracking your return on investment (ROI) is important. This is one critical stat you’ll need to understand. You want to see what keyword converts and what doesn’t. Understanding this stat will seriously cut your marketing costs. Google offers Analytics which you can link to your adwords account and track your ad performance. You can improve your ROI by improving your conversion rates. This is often achieved by improving quality of traffic, improving ad copy and enhancing the destination or landing page.

Traffic quality may be too general a term. You should be targeted and drill down on your keywords. Improving your traffic quality means getting visitors that are far more focused and, consequently, more open to your pre-selling or product. You should do split testing inside each ad group.

Test the same ad body with different headlines. Don’t forget to set the ad to equal rotations rather than having it show only the ad with a higher click through rate. This is a continual renewal process that may make you write better copy each time you do it.

Have you got your own landing page? If you’re just directing traffic to an affiliate link there’s really nothing you can do but work on traffic quality and ad copy.

If you do have your own landing-page, you should continaully track and test the response rate. Try and capture or pre-sell your prospects. You can do this by having a mail capture popup which is like an auto-responder. Offer them something free (free courses, free book, etc.) in return for their info. This way, you continue to have a way of contacting your visitors after they’ve left your site.